ZS
Content Clarity
FOR ONLINE COURSE CREATORS
WITH: ZSUZSANNA SMITH
ARE YOU READY TO STREAMLINE YOUR CONTENT & POSITION YOUR PROGRAM SO IT CREATES THE INCOME & IMPACT YOU HAVE ON YOUR VISION BOARD?
So what do you do when what you are trying to do DOESN'T WORK?
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You swap your content type up - changing from blog to podcast to pdf...
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You keep putting more stuff out there - "let's try another freebie!" "Here is a bonus module!"
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You stick to what doesn't bring any results (without changing a thing) in the name of consistency
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You are trying to make your website and sales page "do the job"
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You hire a "pro" or a VA to make it work...
(If you are anything like me, you raise your hand at every bullet point. Been there, done that...what's for lunch?)
Here is the thing: if you want stellar conversion rates, you need to get super freakin' clear about your core content pieces and your positioning BEFORE anything & everything else.
As an online expert, you understand the importance of having binge-worthy free & paid content in order to have more customers and a consistent revenue stream. But...
(You knew this was coming, right?)
You don't have any results although you work your butt off
Creating content is a struggle and eats up a lot of time & energy
Something is just "not clicking" although you do the right stuff
No idea where to start or what to do next
And ALL of it feels a bit like this...
And it's frustrating because you know there are
people who need what you have.
Okay, so what should you do next?
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Sift through the myriads of tools, offers, and resources - AGAIN?
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Try the newest Social fad?
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Commit to a long (and $$$$) training?
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Create another Freebie?
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Eat chocolate chip cookies & have a Star Wars binge marathon?
Truth? Online Experts need a way to build their courses and position their program without non-stop issues around content production like...
a) dumping waaaay too much stuff into one piece of content or course in the name of "providing value"
b) when producing every bit of content is a painful struggle
c) a bit of both - depending on the daily ride on the rollercoaster
Oh wow! Have I been there? Or have I been there...?
If I'm new to you...nice to meet you! My name is Zsuzsanna and I'm a content & curriculum designer for online experts. I had the privilege to create & structure course content taught by thousands of experts to hundreds of thousands of learners.
And while that sounds awesome (and it is!), that is NOT how I started out. As T. Harv Eker says, "every master was once a disaster".
So what's your zone of genius? Because I know you have one. Or more than one. The problem is not your expertise, knowhow or skillset.
The problem is...how the hell to get it in front of the right people and create ongoing demand for more, so your conversion and retention rates finally match the ones on your vision board?
Only THEN you can create ongoing content that creates more demand, AND better rates of conversion & retention.
Before
After
It is a struggle to produce content (free or paid)
Your content is "too much" but not sure how to make it less
You feel weird, pushy, cheap and used-car-salesy
You doubt your own abilities or if you have what it takes ("Impostorism")
MUCH faster production - you know what you want to say and in what order
Your content becomes clear and concise because you do not have to compensate or cram everything in
Selling will feel like when you recommend your favorite recipe or life-changing book to your friend
Impostorism dinimishes when you start owning your message from the inside out and communicating it the right way
Just dream with me for a minute. Imagine what would it feel like to...
...have the right kind of people magnetized by the free content you create and costantly wowed by the paid content you provide after they convert?
...stop using the "Spaghetti strategy" once and for all because you know what to say, how & and when to say it?
...not have to post endlessly on every platform but having a simple & intentional content strategy that works for you and not the other way around?
...forget about the content overdose fatigue because you know EXACTLY how much is not too little & not too much?
...create ongoing content easily and effortlessly as you know what you need to do to make your offer a no-brainer?
Hey, I’m Zsuzsanna
I support up-and-coming & aspiring course creators of any expertise to create their first or next systematic, intentional, & streamlined content pieces.
I’m a...
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Curriculum Designer & Trainer
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Compulsive Course Creator
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Award-winning Inventor
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Brain Research Nerd
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Coffee Enthusiast
Through my step-by-step & progress-oriented consultations, I am here to enable you to create your high-converting course and content strategy from scratch while making it all feel like we're playing with Legos together.
1424
People mentored
32
courses trained
17
countries covered
53,340
pages of content created
344,456
Cappuccinos
consumed
"Clarity, clarity, and more clarity! There I was a few months before, confused and overwhelmed - with trembling knees, job lost & zero clients! Now my calendar is fully booked!"
Sofia Karassantes
Yoga Instructor
"Zsuzsanna's superpower is this ability to see EXACTLY what is not working and why, then provide the feedback and guidance you need to adjust the small things that will make the biggest impact in the shortest time."
Dr. Mirra Jensen
Change Management Coach
CEO, On Song Group